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Why a Housr sub-brand

28 Mar 2026 · 5 min read · Vivek Singh · Founder · Housr

Manager at a desk with WhatsApp open

Housr started in 2017 with a simple thesis: corporate-relocated professionals deserve a serviced apartment that isn’t a hotel. Eight years later we run 1,800+ beds across NCR and Bangalore for exactly that audience.

But every quarter we got a stack of enquiries we couldn’t serve — first-jobbers, graduate students, the 22-year-old designer who can’t afford a Housr but doesn’t want to live in a hostel either. The brand premium that justified our pricing was the wrong shape for them.

hoplive is the answer. Same operational backbone, same manager training, same fit-out standards — different brand, different price point, different vibe. Coral and mint instead of Housr’s navy. A homepage that calls itself ‘brand-grade PGs’ in lowercase.

If Housr is the suit, hoplive is the white tee. Same closet.

V
Vivek Singh
Founder · Housr
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